L'Ultimo Uomo Reale — the film we directed for The RealReal with Team One — was selected four times at Cannes Lions 2026, and took home a Silver in Consumer Goods within the main Film category, and a Bronze in AI Craft.

A film about authenticity, made with the tool everyone's worried about.

The industry races to make AI cheaper. We pointed it at something that counts. 3347 — Sebastian Strasser's film for animal-rights org GAIA — follows Mimi, a dairy cow, after her calf is taken. 15% real, 85% generated, no seam.

Cows can't leave the system. But you can.

We ran the digital production on Cara Delevingne's debut music film I Forgot / Out of My Head — the launch of her recording career. Directed by Emmy winner Jessica Lee Gagné, co-produced with BJ Burton, in collaboration with Reset.

Oscar winner Brady Corbet and Cannes Lions veteran Sebastian Strasser meet to talk AI, authorship, and the future of cinema — agreeing that tech won’t replace vision, only expose who never had one.

Strasser: “AI might know the word ‘cinematic’. But it has no idea how to give you goosebumps.”

About the partnership with RESET, the expanded director roster – and why Lipstick is like a hybrid Formula 1 engine for the future of film.

Strasser: “Those who are afraid of AI probably also feared Photoshop. Or electric toothbrushes.”

In the new #WhatsNextCreatives, Sebastian Strasser takes aim at today’s ad industry: brands that forgot how to dream, agencies chasing trends instead of making them. He argues AI won’t kill creativity — it might just force it back to life.

Paris was the ignition point — Lipstick joining forces with HENRY to unleash a new AI roster and ignite a new era of filmmaking.

Strasser: “When high-end craft meets AI firepower, the whole industry shifts gears.”

Sebastian Strasser on Artificial Creativity — the moment when theory turns into reality. With Vodafone’s fully AI-generated campaign Rhythm of Life as backdrop, he asks:

What’s left of a director’s hand when every frame is machine-made? And what happens when human vision meets synthetic imagination?

What happens when a commercial is made with zero real pixels? Strasser and Lipstick just did it:

Vodafone’s Rhythm of Life — the world’s first fully AI-created spot. Every face, set, and camera move was generated, not shot.

Berlin. Paris. Now London. Lipstick and Magna Studios join forces — merging world-class craft with AI innovation.

A new powerhouse emerges in the UK, where filmmaking evolves from creation to reinvention.